The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an an integral part of traditional business and marketing. I've noticed that funnels for Internet business are becoming increasingly well-known.
It is evident that many are eager to learn more about this concept and the ways they can apply it in their online businesses marketing strategies. If you'd like to know something more about sales funnels to help you with efficient Internet marketing, I encourage you to continue reading.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. The reason for using the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining the sales process from beginning to the end. Since it has a broad opening for customers who are "Unqualified Prospects" on the top, and an even smaller opening for converted sales at the bottom, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your products and services, but have not been contacted by you before. You'll have many offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
A lead generation funnel's effectiveness is also due to the ability to track the activities of your customers throughout the expanded sales process. With the sales funnel, by finding out the number of prospects who are qualified at each point of the process, it's possible to predict the amount of prospective customers who'll, after a while, turn into actual customers.
A sales funnel will help you see where your sales process is failing or successful, or whether your campaign is not getting enough prospects. This will help you decide the best place to focus your effort to make sure that sales are on the right level and that you are meeting your the marketing objectives. It can be used to manage and gauge the sales process of your customers.
The Front - End or the Sales Funnel The top
The top section of your sales funnel will require the most constant testing and will be the most active. There is no limit of front-end concepts. Your imagination and resources are the only limitations.
The primary purpose of the front end will be to pull in prospective clients and convert them into buyers further down the sales funnel.
Once a prospective client decides to sign up for your offering, they are "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that suggests that they may be interested in buying your products or services.
You need to create targeted traffic to your website, blog or squeeze page in order for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the most effective methods and resources to do this.
There are a variety of ways to "qualify", the "Unqualified Prospect". One of the best ways to qualify prospects is by creating a squeeze page. It allows you to offer something of value related to your product which people can get for free, or at a substantially lower cost in exchange for their email address and name. There are a variety of products to choose from such as newsletters, videos, emails, courses ebooks, as well as related reports.
We can see that the front-end is where people are drawn to your sales funnel. The back-end is what we need to focus on.
The End of the Funnel, or The Back-End
The back or bottom of your sales funnel is the place where most sales and profits are generated. It is also where you'll find your more expensive products. They are generally relevant to the same niche but presented in a different format, such as audio, video live interaction, or private consultation.
The major difference between the front and back-ends is in the type of client as well as the cost of the product/service being provided.
It is true that only a tiny percentage, perhaps 1-2% of the total number of people entering your front-end will end up in your back-end. It's okay, because this tiny group will be investing much more money.
It's clear that while front-end services or products can be priced under $100, back end products and services are typically priced in the 100s to 1000s. The back or bottom of the sales funnel is your main source of revenue for an Internet business. It's also the most predictable area of this selling process.
The sales funnel is as simple or complex as you want to make it, as long as you have the right resources and creativity.
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